One person's name is on every pick
mom.pet isn't written by an anonymous “editorial team.” It's researched, drafted, and stood behind by one accountable, named editor — with licensed veterinarians reviewing health-adjacent claims before anything publishes.
Dana Whitfield
Founder & Editor
Dana started mom.pet after spending three weeks comparing pet insurance plans for a newly adopted, extremely opinionated rescue dog and coming away angrier than when they started — every "best of" list disagreed with the next, most disclosed nothing about how picks were chosen, and at least one was quietly ranked by commission rate.
mom.pet is the site Dana wished existed: one person's name attached to every recommendation, a published process for how each pick gets made, and a habit of writing down what didn't make the cut and why. Dana researches and drafts every guide personally, works with a small panel of licensed veterinarians for health-adjacent review, and reads every reader email that comes in.
What that accountability looks like day to day
Call it worrier-in-chief diligence: the specific, slightly obsessive habits of someone who treats every recommendation as if their own pet depended on it.
Reads the whole recall database, not the press release
Before a food or health product ships in a guide, Dana checks it against current recall history directly rather than relying on a brand's own safety claims.
Writes down what got rejected
Every guide includes the products that were seriously considered and didn't make it, with a specific reason — the kind of double-checking a genuinely worried pet parent does before buying anything.
Sends health claims to a vet before publishing, not after
Anything touching a pet's health goes to a licensed veterinarian on the panel for review before it goes live, and the byline says "reviewed by," never "written by."
Turns down higher-commission products when the evidence says no
Commission rate is never part of the scoring criteria — see how we make money for the full policy, and the methodology page for what does get scored.
See the receipts
Everything above is a claim until you can check it. Here's where each promise is documented in detail.
- How we decide what to recommend — the published, dated screening process.
- How we make money — every revenue source and the no-pay-to-play promise.
- Our vet panel — the licensed veterinarians who review health claims, and on what terms.